In my ideal world, selling my acrylic and resin jewelry would be like the Field of Dreams movie. "Build it and they will come." Alas if it were only that easy! Having a successful artisan jewelry business requires active participation on my part. I just can't simply make handcrafted jewelry and expect people to magically know to find me. There presents the quandry.
Balancing the business of making contemporary jewelry and marketing contemporary jewelry is not easy. I tend to get stuck on one or the other at some point. Over the past week, I have been on a creative tear and find that I have to beat myself to follow up on emails and phone calls. Perhaps it's because artists go through mental blocks too (at least this one does), so when I'm on a good creative track, I hate to give it up.
I write this blog post as motivation to help me find the right balance, which some days, is easier than others! Okay, back to the studio.....
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